5 Major Website Metrics To Watch In 2021 And How To Improve Them

5 Major Website Metrics To Watch In 2021 And How To Improve Them
5 Key Website Metrics To Watch In 2021 And How To Improve Them

The world is experiencing a digital transformation, and businesses globally are changing course from traditional marketing to digital marketing. They are exploring diverse vectors such as website development, search engine optimization, and social media optimization to reach a wider audience and boost sales figures. 

In comparison to traditional marketing efforts, digital marketing offers immeasurably more visibility to various actions and behaviors. For instance, you can’t get the exact number of people who watched your billboard alongside the road, but you can track the number of people who visited your website. 

Why Is It Crucial To Understand Your Website Metrics?

In today’s competitive world, often the small details define success over failure, and it’s the same when you are running your website. The only method of perceiving how effectively your website performs, i.e., converting visitors into customers, is tracking and analyzing metrics.

Nowadays, businesses are utilizing data analytics to make the most out of their content and SEO strategies. Over 70 million websites are now using web analytics tools. Google Analytics tool tops the list with a 40% of usage rate.

Website metrics empower you to determine and understand your marketing efforts. You can use analytics to adapt and improve your digital marketing strategies. Here are a few web metrics that you need to measure conversions in 2021 and beyond it accurately. 

1. Organic Traffic

The first thing that comes down in the list is the most important Google Analytics metrics- organic traffic. It plays a crucial role in the website’s success or failure. Traffic statistics provide an insight into whether your website is growing, stagnating, or declining. This SEO KPI helps to reach one goal- bring more visitors to our website. Mainly, you can also analyze organic traffic for specific pages. Tracking and monitoring organic traffic helps you understand which pages are brewing better results and need further improvement.

Now the question here arises how to boost organic traffic. Here are the tried-and-true methods that can help you drive traffic to your website.

  1. Target the right keywords and see what keywords drive traffic to your website. 
  2. Create valuable industry-related content while targeting the right keywords aids in boosting organic traffic to your site. 
  3. Ensure where your SEO currently stands and work on strategies that drive qualified traffic. 

2. Bounce Rates

The bounce rate metric is displayed as a percentage that identifies how many visitors leave your website immediately after visiting. Such encounters are known as ‘Single Page Sessions.’ A few of the common reasons for a high bounce rate include slow load times, broken websites, poor website aesthetics, and poorly targeted keywords. However, you can improve your website bounce rate by enhancing your website functionality and generating quality content.

3. Page Load Time

Another crucial factor to check out regularly is Page Load Time. Though it might not sound SEO-related, it has a significant impact on your SEO results. Users hate to wait for the page to load up slowly. 83% of the users expect your website to load in three seconds or less. If you find out that your website has a load time of three or more seconds, consider optimizing it. You can obtain tips for boosting your page speed by incorporating Google PageSpeed Insights. Insights will display diverse metrics and provide you multiple opportunities for improving site load time.

4. Page Views Per Session

Pageviews per session give you insight into no. of pages the user views in a given session. It also lets you know whether the site’s flow entices visitors to take the next step or remain on your website. You can consider a few things to boost the pageview per session, such as creating simple and easy-to-use navigation, implementing call-to-action buttons, and using internal linking to keep visitors on your website for a long time. 

5. Conversion Rate

Conversion rate is another crude top-level metric that has a significant impact on your site’s profitability. It is something that businesses must track as it tells them how often people who visit your website end up purchasing. The conversion rate is easy to calculate: unique visitors/ conversions. You can have different conversion ‘goals’ on one site, such as an eCommerce website with sales, a subscriber to the email list, and social sharing. 

To help you improve your conversion rate, here are a few practices you can account to:

  • Use only one CTA button to keep your audience focused.
  • Add images and videos to your product listings. 
  • Implement whitespace to your website to make your website easy to view. 
  • Curate an easy checkout process for your customers.


Website metrics are a simple set of behaviors that give the real picture of your campaigns. Now you have gained a better understanding of which website metrics you should focus on, it’s time to improve and generate more traffic and conversions to your website. 

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